A quiet but profound shift is reshaping the corporate landscape. Beyond the clamour around AI and climate. It’s demographics. As populations grow older and lives stretch longer, forward-thinking companies are beginning to appoint Chief Longevity Officers — and embedding demographic strategies at the heart of business transformation.
From beauty to insurance, from Asia to Europe, a new generation of corporate leaders is treating longevity not as a costly headache, but as a huge new market opportunity. They are reframing ageing from stigma to strength. And in doing so, they’re helping organisations stay relevant in an era where the fastest-growing customer and talent segments are over 50.
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