His detailed comment: (which seems at the end to be a U turn)
https://www.twitter.com/bryan_johnson/status/1947856316875346250
"Blueprint has been a pain in my ass.
It’s kept me from not focusing on the single thing I’m consumed with: how does the human race survive the rise of super intelligence.
Every minute spent dealing with problems like ‘why a supplier shipped us something out-of-spec’ (now stuck on a boat) is a minute not spent figuring out how to make Don’t Die the fastest-growing ideology in history, increasing our odds of survival and thriving.
At the same time, Blueprint products bring my body and mind great joy. I rely upon them for my well-being. I trust it. So do tens of thousands of happy customers. After years of consuming, I am - at a molecular level - Blueprint.
Blueprint is the best longevity stack in the world. That’s not an exaggeration. It’s meticulously designed. Based upon scientific evidence. Third-party tested. Comprehensive, easy to consume, delicious and priced to be accessible.
There’s nothing else in the world like it.
Initially, I tried combining existing ingredients from third-parties to match what the scientific evidence recommended. That didn’t work. The ingredients were off. They didn’t have third party testing. I had to manage 100+ vendors. There were too many pills. They had varied or non-existent quality controls.
I built Blueprint to solve my own problem. My goal was to achieve the best biomarkers of anyone on planet earth. Nutrition was going to play a very important role.
I was trying to demonstrate - IRL - what Don’t Die means minute to minute and day to day. To practically demonstrate and be the philosophy.
Four years in, my team and I have accomplished that goal. I have the best biomarkers of anyone in the world. I am the healthiest person on earth. I’ve publicly shared my markers and lab work for review.
Throughout this process, I’ve shared everything I’ve learned, with everyone, for free.
Blueprint has played a major role in this. Each day, I consume around one septillion (10²⁴) nutrient molecules, tiny packets of chemical energy that determine how my body runs. Each molecule has fought for its life for inclusion.
After my team and I built a protocol for myself, my friends and family asked if they could get access too. Then their friends and family asked and I said yes again. The circle kept on expanding until we stumbled into Blueprint becoming a company.
My goal was never to sell nutrition. It’s the last thing in the world I ever imagined doing.
I don’t need the money.
I would much rather be building in deep tech: the engineering of life and intelligence using biology, physics, materials, software, and computation.
After I sold Braintree Venmo for $800M, I invested in synthetic biology, precision chemistry, genomics, and computational therapeutics, aiming to make biology programmable like software. I believed these fields could enable breakthroughs like a global immune system, life-extending medicines, and cleaner, better materials.
I then founded and funded Kernel, building the world’s first mass-market, non-invasive brain interface. It’s a bike helmet fMRI, to pair the human brain with AI and accelerate our evolution. It took 9 years and pushing the boundaries of physics, but we succeeded. Kernel Flow is now in clinical trials for mild cognitive impairment and depression. I keep a Flow on my desk and measure my brain daily to track my health protocols.
I started Blueprint and people began calling me a grifter. Whatever. They don’t understand.
Then Blueprint and Don’t Die became a global thing. Netflix did a documentary. The grifter blowback got increasingly loud. Somehow making my protocol available at a low cost lessened the trust that some people had in me.
Call me Patrick Bateman, Dorian Grey, Prometheus, a vampire, or elf, I’ll laugh with you. The questioning of my intentions hurts the mission.
My sole purpose in existence is the survival and thriving of the human race.
So earlier this year when WIRED’s Katie Drummond asked me about the tension of Blueprint and being called a grifter - I was like fuck it. Should I shut the company down or sell it? I’d been thinking about how to solve this tension. That sucks because we have tens of thousands of happy customers who also depend upon Blueprint. But it takes me away from Don’t Die. It hurts my credibility.
While this question may seem unique to my situation, it’s really what so many are now grappling with.
With AI advancing so rapidly, what do any of us do right now? What’s worth doing anymore? Everyone in my circle is asking this same question, but in their own way.
The truth is that I need Blueprint.
The world needs Blueprint.
It is the practical manifestation of Don’t Die.
The interview referenced was 3 months ago.
Since then, I’ve explored the options.
We’re going all in. We’re making Blueprint accessible and impactful for everyone. To replicate everything in my protocol - all the measurements, protocols, therapies - and make it easy and accessible for others to do in community. For your family and friends to do this too.
We are marrying Blueprint (daily practical health) and Don’t Die (philosophy and global action), as they really are the same thing.
-
Blueprint Nourish: Premium fuel for your body, covering 50-100% of your daily nutrition, hair care, skin care, oral care, etc.
-
Blueprint Biomarkers: Health as an AI-first, fun, social, and competitive experience. Leaderboards and rewards. Your progress tracked each day.
-
Blueprint Quantified: A global certification standard for food purity. First for pets, then humans. To help everyone know exactly what’s in their food and raise the global standard.
-
Blueprint Clinics: Heal damage inflicted by the world. Get access to cutting edge longevity technologies, protocols, and therapies. Locations around the world. Blueprint centers and licensees.
To do this, we’re raising money and we need hard core builders.
I’m hiring a CEO and CTO who can lead the business day to day while I focus on Don’t Die.
… Red Bull made adventure a universe.
… Duolingo made language-learning fun.
… Blueprint will make longevity a game.
A new era is here.
Death is our only foe.
We are the first generation who won’t die.
